Above & Beyond Event Planning is a full service wedding and event planner that wants its clients to know that luxury is an experience, not a price point.
They needed a new logo to reflect that mantra. By using elegant and minimal typography and a moody, dark colour palette along with accents of silver foil we were able to portray a high-end and sophisticated service with a feeling of mystery and exclusivity.
For the website we used bold, black backgrounds and full bleed photography, as well as contrasting sections of white to make each section easy to follow and navigate the reader's journey.
The website includes an opt-in for a free wedding planning guide, which is an 11-page digital magazine that guides the reader through a more in-depth look at the experience.
The website also includes a call to action section on the bottom of each page featuring a different playful, love-centric prompt, "Ready to take the plunge?" "Feeling the love?" or "think we're meant to be?"